Do you want to promote your book or product/service and reach more people? Then podcast guesting is the answer.
There are literally more than 2.7 million podcasts and amazing benefits await you if you use podcast guesting as part of your marketing strategy.
Here are 6 best benefits from being a podcast guest; showcase your expertise, gain exposure, collaboration, speak to your target audience, improve your media skills and generate sales.
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Showcase your expertise
What better way to showcase your expertise than going on a podcast. You’ll build credibility, authority and gain more fans and followers.
These advocates will talk about you to others and word of mouth is a powerful referral. People are more likely to buy a product or service recommended by a family member or friend.
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Get exposure
Any podcast appearances you do equals extra exposure. People will learn more about you and your products/services. Most podcast appearances are free to join and only cost your time.
In a saturated marketplace, this is your prime chance to grab the spotlight and shine. Don’t let this amazing opportunity go. You are awesome and people are waiting to hear from you! 📺
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Collaboration
Guesting on a podcast is a fantastic way to collaborate with like minded people. You are raising up each other’s profile and it’s a great way to build your network.
Your collaborator gets access to your audience and visa versa. This opens up new opportunities that may not have been available to you solo. A win-win situation.
Make sure when the podcast episode goes live, that you promote it on your social profiles for added reach.
Speak to your target market
You know who your target market is. What better way to speak to them than on a podcast. You podcast host has an established base, a captured engaged audience ready to listen to you. Provide them with tips and something of value and you’ll have converted fans.
Introduce them to your offer, engage, have a Call to action (CTA) and they’ll be wanting more.
Improve your media skills
You know they say, the more you do something the better you get at it. It is so true!
By guesting on podcasts you fine tune your pitch, your story and really improve your media and speaking skills.
Think of a podcast interview like a casual chat over coffee with a friend. Stay calm, relax and the conversation will just flow.
After a few interviews, it will become second nature to you. Hello speaking expert! 🎙️
Generate sales
When people get to know you, they feel more comfortable and trust you. They are more likely to buy from you because there is an existing relationship. This goodwill plus extra exposure and promotion converts to sales. 💰
And finally, podcast guesting is a lot of fun. Are you doing it? You should.
You have nothing to lose and so much to gain. I guarantee it! 🎤🎤
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Linda is an Amazon author, writer and travel blogger. Her website The Smart Travelista offers travel resources and tips via her blog, books, videos and more.
