One of the big travel trends for 2024 is gig tripping. So, what is gig tripping and why has it become so popular?
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What is gig tripping?
Gig tripping is travelling locally or internationally to see a music artist play live. Combining travel with music. Travellers are gig tripping in large numbers and this is fuelling the trend.
A perfect example is the Taylor Swift Eras tour phenomenon. With the concert being held in limited cities worldwide, many fans are travelling to see her perform.
In Australia, Swifties travelled in large numbers to Sydney and Melbourne to see Taylor perform. I spoke to a lady who had travelled from Perth Western Australia with her two young daughters to Melbourne to attend the Eras tour. It was school holidays so the perfect time to spend a long weekend in Melbourne.
The same thing happened on the Asian leg of the Eras tour. As Tokyo and Singapore were the only Asian cities on the tour list, many Swifties travelled from the Philippines, Indonesia and other countries to spend a night at the Eras tour.
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However, gig tripping isn’t new. There have always been avid fans who will travel to see a concert. Location is no barrier when you want to see your favourite artist.
There is also an economic benefit for the cities and countries where the music artist visits. If music fans are travelling internationally, they will require flights, accommodation, transport, meals and more. Savvy travel companies have been raising prices (especially hotels) due to high demand and not enough supply.
Read more about the gig tripping worldwide trend here.
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Why has it become so popular?
Smart music artists build communities and form strong relationships with their fans. These fan communities are extremely loyal. So when their favourite artist is in town, fans will quickly fill up concert arenas and buy merchandise to commemorate the visit.
Your favourite artist not touring in your city? No problem. Buy a concert ticket, book a flight and accommodation and you’re ready to go. Global travel means the world is only a flight away.
Skyscanner reports that “44% of US travelers would fly short haul to see their favorite artist live.” Read the full Skyscanner report here.
Suggested post: Set jetting – the emerging travel trend of 2024
Have you been gig tripping? Would you travel to see your favourite artist perform live? Comment below.
Linda is an Amazon author, writer and travel blogger. Her website The Smart Travelista offers travel resources and tips via her blog, books, videos and more.
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